Job Description

• Strategize, develop and implement an accelerated sales & marketing growth strategy for the categories under management 
• Plan, implement and handle end-to-end execution of major category initiatives including crafting of key messages, campaign mechanics and content framework across multiple publicity channels 
• Continually review the process and post evaluation of activities and create new ways of working to improve the effectiveness and efficiency of future sales campaigns 
• Conduct frequent market research and analysis on competitor landscape and to understand sellers/buyers’ requirements and behavior relative to category portfolio 
• Handle weekly to monthly content management for categories under management not limited to website banners, category and campaign pages, eDMs and social media channels 
• Identify, establish and grow other local strategic partnerships which will aid the growth strategy of categories under management 
• Retain and optimize key account relationships by way of Key Account Managers to drive overall sales volumes and category branding; and to ensure promotional competitiveness, assortment, stock availability of key merchants within the categories under management 
• Joint responsibility of category P&L with Business Development Category Leads, growth, and customer experience of the categories under management 

Requirements

• Minimally 5 years of working experience in brand management and/or category marketing. Preference for candidates with brand P&L management inhouse. 
• Relevant industry experience in minimally two out of five of these categories: Electronics, Fashion, Lifestyle and Home & Living portfolio. 
• Experience in developing and crafting campaign strategies with a proven track record of securing exponential sales and new customer growth 
• Excellent analytical capabilities, and negotiation and communication skills 
• Strong experience in briefing and managing multiple creative agencies and production agencies at any given point in time. 
• Demonstrated ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment 
• Demonstrated ability to take initiative with projects and anticipate issues of concern 
• Positive attitude and able to work independently, but also collaborate as an effective team member in shared knowledge and best practices 
• Disciplined organizational skills with strong attention to detail 
• Strong interpersonal skills to broadly influence and effectively forge partnerships both internally and externally 
• Experience in digital campaign management and a background in e-Commerce will be an advantage